"SEAA’s marketing presence now reflects the makeup of our association—companies that lead the industry in safety initiatives, craft training and apprenticeship programs, and coast-to-coast geographic growth,” said Josh Cilley, SEAA President.
Nearly all forms and registrations are now available online, streamlining administrative processes and improving accuracy. The new site also gives members access to customize their listing in the member directory. Member companies can now add logos, social media links, and company descriptions. Still to come in 2018 will be an online store, making ordering training materials and other resources available at your fingertips.
Along with the new website, SEAA has also updated its logo, which matches the national interests of the association membership. “The new logo stays true to SEAA’s roots while putting a fresh, modern spin on our image,” said Chris Legnon, Secretary and Media Committee Chairman.
Branding guidelines and access to the graphic files are available to members in the login section of the site. Members are encouraged to update their own websites, newsletters, business cards, and other business marketing materials where they use the SEAA logo. The former logo will be phased out over the next 12 months. Contact the SEAA office if you have questions about accessing these materials.
“The new website, logo, and recently re-launched Connector magazine are a continuation of the Board of Director’s desire to present an image that mirrors the association’s efforts to provide relevant and focused discussion on issues facing steel erection contractors,” said Tom Underhill, Executive Director.
In 2017, SEAA re-designed Connector, turning over all editorial management, circulation development, and advertising sales to a third-party publishing partner. The magazine provides increased value for members and is now being used as a new member recruiting tool. In December 2017, the official magazine of the Steel Erectors Association of America earned a Superstar Award from the Construction Marketing Association, which recognizes excellence in 16 marketing categories.