ArticleType: Member News
New Publishing Partner Named for Connector
The Winter-February 2017 issue of Connector magazine represents the first to be published by SEAA’s new publishing partner. During the October Board of Directors Meeting, held in Raleigh, N.C., the board voted to extend a publishing agreement to CPH Holdings LLC, Columbia, Mo., through 2019. Mighty Mo Media Partners LLC, Parkville, Mo., will provide editorial content development and will oversee graphics services.
This publishing partnership is in alignment with the Association’s goals to expand membership numerically and geographically, while also expanding services and benefits to member companies.
A new look, refreshed circulation
The most visible change you will see is a redesign and professionally written content. With this agreement, SEAA expands its marketing and content development relationship with Tracy Bennett of Mighty Mo Media Partners. Tracy has managed SEAA’s e-newsletter and public relations efforts since 2013. She has proactively promoted the Association and has done an excellent job communicating with the board and with members. She brings more than 20 years of editorial management and construction writing experience to the publication.
Tracy will be working closely with a new media advisory committee made up of subject matter experts from our membership. Led by Chris Legnon, the committee includes fabricator, erector, and safety experts. If you have an idea for a topic, contact Tracy at 816-536-7903 or email@example.com. Next issue, look for articles on:
- Ironworker training and apprenticeship
- Mobile software applications for job management
- AWP Operation
- Welding equipment and supplies
Behind the scenes, but equally important, Chris Harrison of CPH Holdings will utilize proven audience development techniques and circulation growth tools to establish a circulation strategy that creates exposure for the association among prospective members. Chris has worked in construction industry and association trade publishing for nearly 25 years. Connector will be distributed to approximately 4,500 erectors, fabricators and general contractors. The result will be a better value for advertisers and growth potential for the association as we refine our circulation list to reach managers in the steel construction community.
In 2017, Connector will be published in February, May, August, and November. It will feature both management and field focused topics relevant to erectors, fabricators, and general contractors. In addition, we will produce an e-Newsletter and Safety Flash email six times each. Both newsletters appreciate excellent open and click thru rates. New digital advertising options are now available in the newsletters. Interested advertisers can download the 2017 media guide by going to the Publications tab and clicking on Advertise at SEAA.net or contact Chris Harrison at 660-287-7660 or ConnectorSales@seaa.net.
As the SEAA Board of Directors moves to make SEAA relevant to erectors in today’s construction environment, a refreshed public image must be part of the plan. We encourage your feedback as we refine our communications with the industry.