Association Management Veteran to Lead Membership and Business Development

The Steel Erectors Association of America (SEAA) is pleased to announce the appointment of William Hutabarat as Director of Membership and Business Development.

Hutabarat will oversee all aspects of member recruitment and retention programs, sponsorship and event sales, and strategies to increase the visibility of SEAA through social media, promotional campaigns, and events. He will also maintain the membership database, providing regular updates on recruitment progress and retention success. He takes over the position on October 1.

Hutabarat brings more than 12 years of experience in association management, having worked with nearly 50 professional and trade associations, including construction-related groups. Most recently, as Account Executive at Big Red M, he generated more than $2.5 million annually in exhibits, sponsorship, advertising, and membership sales. Prior to that, he served as Manager of Partnership Administration for the American Society of Landscape Architects, where he developed innovative sponsorship programs and media partnerships that created new revenue streams.

“William’s proven track record, including time with two of the most respected association management firms in the Washington, D.C. area, are valuable skills that will directly support SEAA’s mission to grow participation, engagement, and overall member satisfaction,” said R. Pete Gum, Executive Director of SEAA. “We are excited to welcome him to our leadership team at a time when SEAA is expanding its reach and member programs.”