October 2, 2023 (Winston-Salem, N.C.) The Steel Erectors Association of America (SEAA) has named Keri Goldstein as its new Director of Membership & Business Development. In this newly created role, Goldstein will work closely with the board of directors and committees, and she is responsible for developing and administering member recruitment and retention programs.
In the last three years, the association has tripled its benefits programs and doubled in-person networking events. “By offering more opportunities for our members to connect and the chance to tap new hiring, training, and business resources, we are giving contractors the tools they are seeking to better run their businesses,” said Pete Gum, Executive Director.
“The association’s investment in new services for members has driven membership growth by more than 12% in the first three quarters of 2023 alone. The timing was right to bring on a full-time staff person to provide intentional membership management,” said Gum. SEAA’s goal is to increase membership by more than 20% next year while maintaining 90% retention rates.
Goldstein, who has a background in sales and customer relations, has experience with implementing customer education and corporate team building initiatives. She will develop and implement a pro-active onboarding plan for new members, work to educate all members about available benefits in order to increase engagement, and set strategy for prospecting and association promotions.
“We look forward to introducing Keri to our Steel Strong community this month at the Dave Schulz Memorial Golf Tournament in Raleigh, North Carolina,” said Gum.
Members can contact Keri Goldstein at firstname.lastname@example.org. Learn more about member tools, including an applicant tracking system, learning management system, DOL-approved apprenticeship for structural and reinforcing ironworkers, custom craft training, and discounts on insurance, AISC certification, and more at Member Benefits and Member Tools at SEAA.net.
About Steel Erectors Association of America
Founded in 1972, SEAA is the only national trade association representing the interests of steel erectors, fabricators, contractors, and related service providers. The association promotes safety, education and training programs for steel erector trades, including its Ironworker Craft Training curriculum. The association works in partnership with other steel construction, design, and steel product organizations to protect the interests of those who construct steel structures. Learn more at www.seaa.net.